The Mystery on Danforth Avenue: Who Was G.W.L.?

A long brown building stands at the southwest corner of Danforth Avenue and Gillard Avenue in the East Danforth neighbourhood in Toronto. Its official street address is 1351-1367 Danforth Avenue. While the structure’s size, dark bricks, and subtle design touches are notable, the most intriguing detail is the marker high up on the east side of the block. This ornamental plaque reads “G.W.L. 1922” and it is the launching point for quite a history.

A close-up of a stone plaque on a brick wall displaying the initials 'G.W.L.' and the year '1922'.

The year in this marker is easy to explain: the block is from 1922. However, it also comes with some extra supporting context. Neighbouring buildings at 1335-1337 Danforth have a 1918 placard and 1346-1350 Danforth have a 1919 placard. Much of the surrounding street is built within this time period — during and after World War I and after the opening of the Bloor Viaduct in 1918.

A historic black-and-white photograph of a snowy street, featuring vintage cars and advertisements along the roadside in Toronto.
Looking east on Danforth Avenue near Ladysmith Avenue. Canada Bread is centre-left and 1351-1367 Danforth Avenue is several buildings beyond it.
City of Toronto Archives, 1920s

In 1922, The Globe reported that Danforth was experiencing a “historical” building boom. Rows of shops and apartments filled the main street along with an accompanying residential housing stock on surrounding side streets. The Goads Fire Insurance Maps show a sparsely populated 1913 and a very busy 1924, telling a very visual story of the district’s development. Other notable local landmarks from the era include The Riverdale Technical School (now Danforth Collegiate & Technical Institute) and the Canada Bread Company (now demolished).

Goads Fire Insurance Maps 1913 & 1924

The “G.W.L.” is harder to decode. While other historical commercial and residential blocks in Toronto have included a name along with a year of construction, 1351-1367 Danforth Avenue includes only three initials – perhaps of its builder or an original occupant. An initial theory by the author pointed to the Catholic Women’s League, which got its started in this period, but there was no evidence connecting the two.

The OnLand Property Records start to uncover the story. The building occupies Lots 118 to 122 of Plan 463E. In 1921, the plots were granted to George William Lucas by the Monarch Realty Company. The real estate firm – full name Monarchy Realty & Securities Co. – operated in Toronto’s east end and notably sold the City the land that would become Greenwood Park in 1919.

The story of the owner, George William Lucas, is one of ambition, hardship, family, and prosperity. Although several George Lucases are listed in the Toronto City Directories (and indeed Lucas was a very common family name – including rather confusedly a pair of builder brothers surnamed Lucas who also worked in the east end), he appeared to have had various listed professions within the construction field: contractor, builder, and carpenter. In the 1910s, he and his family lived at 51 Harcourt Avenue, among other addresses.

Mr. Lucas’ first appearance in the Canadian Census in 1921 listed him as a “Builder.” He was born around 1879, making him about 42. He immigrated to Canada from England in 1912. His religious affiliation was Methodist. He lived with his wife, Sarah Ann, 43 years old. They celebrated 25 years of marriage in 1922, according to a Globe article, making their marriage in about 1897. Their children were Norman, Rupert, Daisy, Stainton, George, and Hannah. A later census noted his parents were Welsh, and he could not read or write.

A charming two-story house with a green upper section and red brick lower level, featuring a front porch with decorative railings and plants, located at 98 Monarch Park Avenue.
The Lucas home at 98 Monarch Park Avenue, Google Maps 2024

The site of the “George William Lucas Block” was likely a very deliberate and convenient choice for the builder. It was around the corner from the family home at 98 Monarch Park Avenue. It is a handsome Edwardian residence that still stands today. The lot was also part of Plan 463E, granted to Lucas in 1917, also by the Monarch Realty Co. According to the City Directory, the Lucases first occupied the home in 1919 at address 98 Bathgate Avenue (Bathgate became Monarch Park in 1921).

Despite its 1922 construction, 1351-1367 Danforth Avenue was oddly vacant for its first few years. In 1925, its first occupants appeared, albeit with more than half the building still empty. Curious events during the in-between years may explain the oddity. A story in the April 21, 1925 Daily Star explains that George William Lucas did not own the building for long and might have been going through some financial difficulties. “In November 1923, he transferred [the building consisting of five stores and fifteen apartments] to Isabella, Harry H. and Row W. Bailey in exchange for a 540-acre farm near Brantford.”

In another odd development, Lucas then transferred the farm to his son Norman “‘in consideration of natural love and affection, and the sum of one dollar.'” George Lucas declared bankruptcy in August 1924. Unfortunately, the elder Lucas passed his debts to the younger Lucas, and Norman was also forced by a court to pay his creditors $600. Norman Lucas was noted as a disabled World War I veteran who was tending to his injuries at Christie Street Hospital. He later gave vocal performances at the hospital. He married Alma Florence Finnie, a Canadian Expeditionary Force Nursing Sister in the Canadian Army Medical Corps.

It’s not clear if G.W. Lucas was responsible for any other buildings in Toronto. In a 1945 Globe and Mail article, it was reported that he retired as a builder “25 years ago,” and he later moved from Toronto. This places the timeframe around the time of the construction of the Lucas Block, meaning it may have been his last (and possibly only?) project. The 1931 Census (which nearly counted him twice) listed him as renting at 304 Hillsdale Avenue East with Sarah Ann, sons Stainton (25), and George (20). He was a self-employed carpenter.

Beyond his profession as a builder/contractor/carpenter, Lucas had a hobby: horses. He was visible at Woodbine, Dufferin, Fort Erie, and other racecourses. He also exhibited horses at the Canadian National Exhibition, the Royal Winter Fair, and New York. Some of the Lucas children appeared as “young drivers” in competitions in the 1920s. The Lucas children were successful in other pursuits, too. In a benefit tournament at St. Andrews Golf Club in 1933, Stainton took first place, and Rupert came in second.

George William Lucas died from pneumonia on January 14, 1945, at St. Michael’s Hospital. He was about 66. Sarah Ann passed four years earlier. He was survived by all his children. Rupert moved to New York and Norman to Winnipeg. Stainton was noted as a former baseball player for the Toronto Maple Leafs. George William Lucas is buried at Mount Pleasant Cemetery.

An advertisement for Yolles High Class Furniture, featuring cooking ranges and kitchen cabinets, with a focus on promotional pricing and multiple store locations, including the Danforth branch at 1365 Danforth.
Toronto Daily Star, April 28, 1925

As for George Williams Lucas’ surviving built legacy, 1351-1367 Danforth Avenue has lived a long life that has, in some ways, represented the transformation on and of Danforth. Among the earliest tenants was the Kingsley Manufacturing Co., makers of piston rings. The business lasted from 1925 to the early 1940s. The Directories show that the 1920s to 1960s saw occupants of a largely WASP-background, and businesses such as the Yolles L furn & stoves, Toronto Mower Service (lawn mower reprs), East End Auto Glass, Bissett Brothers carpet cleaners, Toronto Washing Machine Co., Mervyn’s Furniture, Peel J H Conservatory of Music, Butterworth & Co. (Canada) Ltd publishers, and Holman Leather Goods. These were entreprises that reflected the everyday needs as well the latest technological and cultural developments. Beginning in the 1960s, the area’s changing demographics were present in the structure. Establishments like the Bari-Puglia billiard hall and Italian Social Club reflected an Italian presence, and a few names of Greek and Chinese origins lend to the multicultural factor, too.

In 2021, the Danforth Cultural Heritage Resource Assessment identified 1351-1367 Danforth Avenue as having potential heritage value. Toronto City Council declared the building as a listed property in 2022. The George William Lucas Block’s existence reflects not only the building boom of the area during its construction but the societal shifts over the next century. The intriguing stories of the ambitious builder and his intriguing family are forever tied to it.

 

Acknowledgements: Thank you to those who reached out to offer their assistance, especially to Mary Crandall and Jeff Stewart for decoding the identity of G.W.L. Without your invaluable helping hand, this rabbit hole of an article was not possible. Thank you also to ever resourceful and knowledgeable Robin on Bluesky who aided in the mystery of George W. Lucas’ “Cancelled” entry in the 1931 Census and offered some supplemental biographical details on the Lucas family.

Scenes From The Danforth (Broadview Avenue to Pape Avenue)

For a history of Danforth Avenue, a good place to start is the Playter Farmhouse at the head of Playter Boulevard on Playter Crescent. Although the family had roots in Toronto since the 1790s with land holdings east and west of the Don River, the house was not built until the 1870s.

When the Playters came here, virtually nothing of modern reference existed. Danforth Avenue was laid out as Concession II in the 1790s when York Township was surveyed, but it did not become a usable road until 1851 when the Don and Danforth Plank Road Co. redid the street. Broadview Avenue north of Danforth was known as Mill Road or Don Mill and also was laid out in the 1790s while south of Danforth the street came by the 1860s. Modern day Ellerbeck, Pretoria, and Cambridge Avenues were the first local streets to appear around that time.

Danforth Avenue in the JO Browne Map of the Township of York, 1851. Credit: Historical Maps of Toronto
Danforth Avenue in Tremaine’s Map of the County of York, Canada West, 1860. Credit: Historical Maps of Toronto.

The Playters sold off their land over the coming decades and the street grid gradually took its present shape. By the 1920s, Bayfield Crescent looped around the remaining Playter property to surround the old farmhouse. What we today call the Playter Estates came to be filled with beautiful now multi-million dollar Edwardian homes with the occasional Ontario workers’ cottage, hinting at the perhaps humble origins of its early residents.

Today, Broadview Avenue and Danforth Avenue is a gate into the eastern part of the city. Once upon a time however, this part of the city just ended. There was no bridge across the Don River. Anyone looking to travel between Riverdale and Toronto had to go south to Gerrard Street or Queen Street.

Danforth and Broadview avenues before viaduct, looking east, ca. 1908. Credit: City of Toronto Archives.

Despite the Toronto’s annexation of Riverdale south of the Danforth in 1884 and the village of Chester (made up the former Playter lands) north of the Danforth in 1909, the eastern part of the city remained disconnected from the core of the city for some time. Around 1900, Danforth Avenue and the areas north and south of the street were sparsely populated. There were less than twenty structures between Broadview and Jones, most of them houses!

Danforth Avenue, 1903. Credit: Toronto Historic Maps.

Several developments in the 1910s began to change things. Beginning in 1912, Danforth Avenue was paved and widened to 86 feet. In October of the following year, the Toronto Civic Railway opened the Danforth Civic Streetcar Line to much local support. A Globe article described the scene of 25,000 converging on the street to celebrate — even blocking the cars from passing!

Danforth Avenue east of Broadview Avenue during civic car line construction, Aug 1912. Credit: City of Toronto Archives.
“VAST THRONG IN STREET BLOCKS NEW CAR SERVICE” The Globe, October 31, 1913. Credit: Globe & Mail Archives.
Danforth Avenue, looking east from Broadview Avenue, 1914. Credit: City of Toronto Archives.

Danforth and Broadview Ave [Toronto, Ont.]., 1920. Credit: Library and Archives Canada.

Finally, after many debates of its necessity and four years of construction, the Bloor Street Viaduct opened in 1918. The idea of Public Works Commissioner R.C. Harris and the design of famed Architect Edmund Burke (he has a namesake pub at 107 Danforth Avenue as appreciation), the bridge and transit were in talks since at least 1910. Their proponents saw them as linked and necessary projects. Broadview Avenue already had a streetcar route since 1888, so the corner was set to became a nexus. It is no coincidence that Albert Edward and William Ellerbeck Playter opened the Playter Society in 1908 with grand expectations for the corner in the coming decades. Albert also funded the Playtorium, a building whose incarnations included a vaudeville theatre. Both were two of the earliest on the strip. The Canadian Bank of Commerce branch across the street came around 1918, replacing a blacksmith ship.

Prince Edward Viaduct under construction, 1917. Credit: City of Toronto Archives.

Northwest corner of Danforth Avenue and Don Mills Road (now Broadview Avenue) shop, 1913. The current CIBC branch occupies building. Credit: City of Toronto Archives.
Playter Society Building, 1912. Credit: Toronto Public Library.
Danforth Avenue in the City of Toronto Directories. 1913. Credit: Toronto Public Library.
Danforth Avenue east of Broadview Avenue from Goads Fire Insurance Map, 1913. Credit: Goads Toronto.
The Former Danforth Hall/Playter Fun House/Playtorium at 128 Danforth Avenue, 2019. Credit: Google Maps.

In 1913, the Globe identified the Danforth as new business section in the northeastern part of Toronto. It also described a bizarre episode in which a man discovered a muskrat on Moscow Avenue (today’s Gough Avenue). It perhaps shows The Danforth in transition: growing yet still rural (albeit urban wildlife is not uncommon in 2019).

This strip west near 592 Danforth Avenue of Gough Avenue, built 1911, was one of the first row of stores built between Broadview and Pape Avenue.
“EXPANDING TORONTO– MAKING HOMES IN OUTSKIRTS FOR CITY NEARING HALF MILLION”, The Globe, October 25, 1913. Credit: Globe & Mail Archives.
‘Caught a Muskrat on Danforth Avenue’ The Globe, March 24 1913. Credit: Globe & Mail Archives.

There was a residential aspect to Danforth Avenue, too. Most of those who now live on the street reside above the shops, but there are at least two remnants of when houses still populated the way at 278 and 280 Danforth Avenue. These were residences built in 1911 for Mr. Alfred W. Pestell and Mrs. Ellen Mackey, respectively. The street addresses were 152 and 154 Danforth Avenue. Residential in nature when they were built, now they host shops.

Danforth Avenue, east from Broadview Avenue, 1913. Credit: City of Toronto Library.
A view from 260 Danforth Avenue, east of Playter Boulevard, 1920s. Credit: City of Toronto Archives.

A look at the Danforth today sees houses of worship on either side of the street which also date to this early period in the 1910s. St. Barnabas Anglican Church in 1910 and Danforth Baptist Church in 1914 were two of the first. The Church of the Holy Name followed with construction also in 1914, although it took twelve years to complete.

Another sign the street was coming of age in the decade: Allen’s Danforth, now the Danforth Music Theatre. Built in 1919, it was advertised as “Canada’s First Super-Suburban Photoplay Palace” according to its Heritage Toronto plaque. At least three neighbourhood theatres would open — and close — between Broadview and Pape in the coming decades.

By the 1920s, Danforth Avenue reached its peak. Empty lots from the prior decades filled out. The Danforth Civic Line turned the area into a streetcar suburb, but the era of the automobile was just beginning. In 1922, the Globe, speaking about growing suburbs across Toronto, declared that the lesson was that ‘settlement follows good roads’, citing the upgrades of the prior decade.

Danforth Avenue from Goads Fire Insurance Map, 1924. Credit: Toronto Historic Maps.
“Park and Shop in the Danforth District”, The Globe, May 2, 1928. Credit: Globe & Mail Archives.

Further to the notion that the automobile was now in play, Logan Avenue at one time existed in two sections north and south of Danforth Avenue. City politicians and politicians proposed road improvement schemes after both World Wars, and street widenings, alignments, and extensions were large factors within them.

Aerial view of Logan Avenue, 1947. Credit: City of Toronto Archives.
Danforth Avenue east at Logan Avenue, 1932. Credit: City of Toronto Archives.
Danforth Avenue west at Logan Avenue, 1932. Credit: City of Toronto Archives.

In the mid-1950s, the Danforth-Logan jog was eliminated, allowing traffic to flow straight through without the need to travel west or east on Danforth. Although the sizeable Withrow Park existed just south on Logan, the event created some much needed public space right on Danforth Avenue which would later serve as important gathering point for the community.

Aerial view of Logan Avenue, 1956. Credit: City of Toronto Archives.
Danforth looking east to Logan, 1987-1992. Credit: City of Toronto Archives.
Logan looking south to Danforth, 1987-1992. Credit: City of Toronto Archives.

By the 1930s, Danforth Avenue was full of the expected businesses: banks, theatres, dry goods shops, men’s and ladies wear, confectioneries, shoe repair places, drug stores, and more. But the demographics began to change. The 1930 Might’s Greater Toronto Directories show Ethels Delicatessen at 173 Danforth and Lorrain Delicatessen at 457 Danforth. More prominently, we also see Italian fruit stands at 127-129 Danforth Avenue by Vincenzo and Augustino Casuso, at 283 by A Maggio, at 449 Danforth by Salvatore Badalli, at 507 Danforth by Vito Simone, 513 Danforth Avenue by Joseph Badali, at 573 Danforth by Tony Fimio. Finally, there were a number of Chinese themed businesses (with unnamed owners): cafes at 108 and 505 Danforth Avenue, restaurants at 107 and 523 Danforth, and a laundy at 471 Danforth.

South side of Danforth Avenue from the Toronto City Directory, 1930. Credit: Toronto Public Library.
Sunkist Fruit Market, Southeast corner Carlaw and Danforth, 1934. Sam Badali, son of fruit stand owners at 449 Danforth Avenue, started the stand in 1929. It remained a long-standing business until recently. Credit: City of Toronto Archives.

By the 1950s, political talk in Toronto shifted toward a subway line under Danforth Avenue. The streetcar was the busiest surface route and, with the populations shifting north from the old city of Toronto, underground rapid transit was nearing a reality. On February 26, 1966, the Bloor-Danforth Subway line opened between Keele Street and Woodbine Avenue, utilizing the lower track of the Bloor Viaduct to faciliate the cross-town transit line. The TTC built a “Y-connection” between the two lines to eliminate the need for transferring.

“Toronto Public Libraries Served By New Subway Extension”, The Globe, February 25, 1966. Credit: Globe & Mail Archives.

The green line’s opening meant at least two significant changes to the Danforth. First, as the subway corridor was planned to run north of the street rather than under it, hundreds of houses were expropriated and demolished. The physical result today is a linear set of connected parkettes (and some parking lots) between Chester and Pape Stations.

Danforth Avenue between Pape Avenue and Chester Avenue, 1962. Credit: City of Toronto Archives.

Bloor-Danforth Subway Corridor, 2019. Credit: Google Maps.

Second, following a similar effect of the Yonge line, the new subway meant the end of streetcar service on the street. Passengers on the Danforth Streetcar and four other routes (Bloor, Coxwell, Harbord, and Parliament) opted for their last rides on the night before the subway’s opening. The Lipton streetcar loop at Pape Avenue and the Erindale loop at Broadview Avenue also closed as transit stations took their spots.

After the Second World War, the Danforth received the identity it is commonly associated with today. The story has been told many times: Greek immigrants left Greece after the military junta of 1967 with a number of them opening up enterprises on Danforth Avenue while settling in the streets north of their shops and further in nearby East York.

A snapshot of Greek businesses on the north side of Danforth Avenue from the City Directory, 1969. Credit: Toronto Public Library.

Why did they select the Danforth specifically? One theory goes back to the subway. Some shop owners noted how the loss of a surface transit route actually negatively impacted local shopping. The area was not doing as well in the late-1960s as prior decades — a condition for the street to be reinvented. The same would happen in the 1970s when Gerrard Street East became Little India. The rents for closed shops were attractive and affordable for new Greek entrepreneurs.

Greek businesses east Pape Avenue on Danforth, 2019. Credit: Google Maps.

They also brought their faith with them. In perhaps the most exemplary case of Danforth’s transformation, an old garage built in 1921 when the street was still named Moscow Avenue became St. Irene Chrisovalantou Greek Orthodox Church.

Finally, the Danforth Avenue of today is mostly imagined as a mostly homogeneous collection of Greek affiliated businesses and organizations and the nearly-century old structures they occupy. What is overlooked is how some of these old structures have disappeared over time and new buildings and non-Greek businesses have taking their place.

348 Danforth Avenue, a building with roots in 1924 (and a site that once housed the residence of John Lea Playter), hosts Carrot Common. The 1980s saw new additions that transformed the old structure. Today, a green roof and garden makes the space truly unique. Near Pape, a bank and event space replace an older two story structure at 629 Danforth and an office building usurped the former Palace Theatre at 664 Danforth of the 1920s.

Palace Theatre, 664 Danforth Avenue, near Pape Avenue, showing its overhanging electric sign, 1920s. View is looking east on Danforth Avenue, from Pape Avenue. Credit: City of Toronto Archives.

From the 19th century rural environment of the Playter family to the 1920s boom period of muskrats and nabes to the transformative post-war period of subways and souvlaki, Danforth Avenue has shown its fascinating layers of history and geography.